Amazon’s new home: 1515 Wynkoop, Denver, Colorado. (Business Wire Photo) Amazon plans hire 400 tech workers in Denver, Colo., more than doubling the tech giant’s presence in the region. The news: Today Amazon it will open a new office in Downtown Denver with 98,000 square feet of space. The Denver Tech Hub will accommodate the 400 new workers on top of the 350 employees Amazon already has in the area. The new roles will be in engineering, cloud computing, and advertising. HQ-everywhere: Over the past year, 20 cities competed for “Amazon HQ2,” the company’s remarkable contest for a 50,000-person second headquarters outside its hometown, Seattle. Many runner-ups expressed disappointment when Amazon picked New York City and Northern Virginia to split the project and jobs. Amazon ultimately pulled out of New York, promising to spread the 25,000 jobs that would’ve gone there across the company’s . Today’s announcement comes just a month after Amazon announced it will hire in HQ2 runner-up Austin. Why it matters: HQ2 spectators have long said that the contest wasn’t really about picking one location for Amazon’s second headquarters. Rather, it was an ingenious strategy to get cities to hand over reams of valuable data that could inform Amazon’s growth throughout North America. Early on, prominent urbanists like Richard Florida called Amazon’s contest a “large-scale, crowdsourced corporate locational strategy.” When Amazon announced the HQ2 winners, , “It wouldn’t surprise me to hear, in coming months, ‘We’re going to put a Latin American headquarters in Miami, we’re going to put a major artificial intelligence and self-driving vehicle facility in Pittsburgh.'”
Virginia Gov. Ralph Northam welcomes Amazon. (GeekWire Photo / Monica Nickelsburg) Amazon HQ2 is accepting applications. The Seattle tech company posted over the weekend for its new Arlington, Va. campus. The first openings at Amazon’s so-called second headquarters include three “Global Category Manager” jobs, a financial analyst, and an HR specialist. In a Monday, Amazon said it plans to hire 400 people by the end of 2019. The plan is to grow the Virginia office to 25,000 over the next 10 years. Why it matters: For more than a year, Amazon captured the attention of millions in its HQ2 search. Cities competed with one another for the prize which, at its core, was about jobs. Now we’re actually starting to see that job creation. Between the lines: In the blog post, Amazon touted the “warm welcome from the community and the strong support from state and local government” as one reason the company is “ahead of schedule and on pace to create 400 new jobs this year.” That’s a markedly different tone than the one Amazon struck in January after it to build another headquarters in New York, equal to the Virginia project. “A number of state and local politicians have made it clear that they oppose our presence and will not work with us to build the type of relationships that are required to go forward with the project,” Amazon said at the time.